Quality of goods

In 2018, Pyaterochka implemented a project to better monitor the delivery of chilled products from suppliers to stores. As part of the project, all Pyaterochka's DCs and hubs were equipped with sensors measuring real-time temperature and humidity level.​

In 2019, Pyaterochka launched the Freshness project, which is a strategic project for the format that aims to transform the entire quality control and freshness monitoring process. Changes include the introduction of a new stage of control over the freshness of products when they are dispatched from DCs to stores, store employees are responsible for removing damaged or spoiled products every hour and sorting fruits and vegetables three times a day. Furthermore, goods are now removed from the shelf before the end of the day of their expiry date.

Rospotrebnadzor, together with Nutrition and Biotechnology Research Center, analyzed food packages that people in need receive during charity events "Basket of Kindness" and formulated key recommendations for expanding the composition - nuts, powdered and canned milk without sugar are included in food baskets for people in need, oatmeal or buckwheat is given priority when choosing cereals.

One of the most important factors in maintaining the sustainability of our business is compliance with consistently high standards of product safety and quality. Customers trust us to ensure that all products presented in X5 stores are fresh, high-quality and safe. Within the initiative "For a healthy Lifestyle", launched with the participation of Consumer Goods Forum, and the work of other industry associations, we, together with manufacturers of consumer goods and other retail stores, strive to comply with high standards of quality and usefulness of the products offered.

In 2022, against the background of geopolitical tensions, the supply chain underwent a number of changes: some sea routes, as well as international routes, became inaccessible to Russian companies. This situation affected the processes and interaction with contractors for quality control, the organization of logistics and the acceptance of supplies. Moreover, some countries have begun to refuse to supply their products to Russia. However, under these conditions, the direct import division was able to build alternative supply chains by expanding its partnership base. Systematic work was continued to optimize the cost of existing logistics routes, and work was also underway to build strategic cooperation with cargo carriers and suppliers providing logistics to Russia from countries that continue to cooperate with companies from Russia. These measures made it possible to cope with the negative consequences of sanctions and geopolitical restrictions, as well as to establish uninterrupted supplies of goods familiar to Russians and their alternatives.

As one of the leaders in grocery retail, we are aware of our impact on the eating habits of consumers and strive to ensure that the products that reach the table of millions of families are affordable, high-quality and healthy.
To do this, we have developed clear requirements for suppliers in the field of quality and constantly monitor their compliance, are in constant contact with our customers and carefully consider all requests, taking them into account in working with suppliers, as well as expand the range of products for a healthy lifestyle and carry out educational work in this direction, paying special attention to young people.