Charity streams to support children with cancer | Sustainable Development Strategy X5 Group

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Charity streams to support children with cancer

X5 supported a series of charity streams that raised RUB 10 million to help children with cancer. From 21–31 May, bloggers made donations from their streams to the Life Line Charity Foundation to purchase hightech medical equipment for young patients at the Blokhin Russian Cancer Research Centre.

X5 Group contributed to the drive by multiplying the digital volunteers’ donations by a factor of five. The Life Line Charity Foundation’s metaverse venue also hosted the first-ever meeting of children in the Foundation’s care with their donors—including streamers, popular bloggers and gamers.

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