Pyaterochka and P&G eco-centre | Sustainable Development Strategy X5 Group
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Pyaterochka and P&G eco-centre

Pyaterochka and the Sborka project inaugurated their second joint environmental centre. The centre’s host city— St Petersburg—was selected through a nationwide vote among the participants of the Let’s Save the Planet Together: Five Green Deeds campaign. Located at 50 T Ligovsky Avenue, the facility houses a recycling museum, shops, a lecture hall and a collection point for more than 40 types of recyclables. It is expected to collect and hand over for recycling at least 350 tonnes of materials annually.

The first joint environmental centre opened in Yekaterinburg in December 2021. Since then, it has received 1,250 kg of recyclables and hosted over 20 training and educational events. The project was implemented in 2021 as part of a joint campaign by Pyaterochka and Procter & Gamble. 

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