Joint campaign by Perekrestok and Colgate-Palmolive | Sustainable Development Strategy X5 Group
X5 Group sustainability strategy
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Joint campaign by Perekrestok and Colgate-Palmolive

In July 2020, Perekrestok and Colgate-Palmolive launched a joint campaign offering customers a free reusable eco-bag with the purchase of Colgate products at any Perekrestok store. The initiative was developed to raise consumer awareness of the advantages of reusable bags compared to single-use packaging. 

The 100% cotton bags were available with three different types of branding: Everything Will Be PERfect, My Life Line and Eco Geek.

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