Promoting a healthy lifestyle

In April 2024, the Pyaterochka launched its first intellectual competition for all Russian schoolchildren, the Healthy Olympiad, which will test knowledge in the field of healthy lifestyle and nutrition. The event was timed to coincide with World Health Day and was held online from April 3-9, 2024. In total, over 223,000 students and more than 5,800 schools from 88 regions of Russia have registered for the online event. The winning school was awarded a certificate worth 1 million rubles. In the future, it is planned that the Olympiad of Healthy Lifestyle will become an annual event.

In 2023, X5 introduced the first Avocado index, a rating of foods for proper nutrition in certain regions of the Russian Federation and in the whole country. It is a calculation of the share of healthy food products in the shopping basket of X5 Group retail chains and is calculated as the ratio of sales of healthy products to the total turnover of retail chains.

In 2024, the methodology of the index was updated with the support of experts from the strategic partner of the Rospotrebnadzor project ""Healthy Nutrition"" – Federal Institute of Nutrition and Biotechnology"". Some categories have been expanded with additional products in accordance with WHO recommendations and in line with the principles of a healthy diet. The list of products has been verified by the Institute and covers 84 product categories, including fruits, vegetables, dried fruits, dairy products, nuts, fish, seafood and others.

In November 2023, the Pyaterochka retail chain launched a project about healthy nutrition for schoolchildren ""Nutrition for Pyaterochka"", which is an opportunity to combine the efforts of business and government agencies in social issues related to a healthy lifestyle of the younger generation. This is an interactive educational project that debunks myths about proper nutrition, teaches you to eat consciously and healthfully. Lessons are conducted directly in schools at technology lessons with cooking or with modeling situations on demo materials (if there is no technology room).

Any educational organizations that teach children from 6 to 18 years old and are located on the territory of the Russian Federation can take part in the program and the Olympiad ""Nutrition for Pyaterochka"".

In the lessons, students will learn that healthy eating is fast, tasty and easy!