Pyaterochka and Henkel reverse vending machines | Sustainable Development Strategy X5 Group
X5 Group sustainability strategy

Pyaterochka and Henkel reverse vending machines

In February 2020, Pyaterochka and Henkel installed RVMs at five Pyaterochka stores in Moscow and the Moscow region as part of a project to collect used plastic and aluminium packaging for recycling. The machines accept used PET beverage bottles and plastic containers for household chemicals, as well as aluminium cans, irrespective of the manufacturer. For each bottle, can and container, the RVMs offer a coupon for 15% off Syoss, Fa, Schwarzkopf and Shamtu products at all Pyaterochka stores, thus encouraging consumers to sort their waste. The company in charge of equipment maintenance, the transportation of containers to recycling facilities and the recycling of the plastic and aluminium is EcoTechnologies.