In July 2020, Perekrestok and Colgate-Palmolive launched a joint campaign offering customers a free reusable eco-bag with the purchase of Colgate products at any Perekrestok store. The initiative was developed to raise consumer awareness of the advantages of reusable bags compared to single-use packaging. 

The 100% cotton bags were available with three different types of branding: Everything Will Be PERfect, My Life Line and Eco Geek.