Eco-beach on the Black Sea by Pyaterochka and Garnier | Sustainable Development Strategy X5 Group
X5 Group sustainability strategy
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Eco-beach on the Black Sea by Pyaterochka and Garnier

In April 2021, Pyaterochka and Garnier launched a joint project to promote responsible consumption and plastic recycling. Two roubles from every Garnier product sold in Pyaterochka stores until 15 May (provided the receipts were registered on the website) were donated to clean up and improve the beach in the town of Vityazevo on the Black Sea. Customers were also able to receive a number of useful environmentally friendly items, such as reusable shopping bags, eco-mugs and travel bags made from recycled plastic.


The beach, with a total area of some 1,000 square metres, was opened on 21 June. Designed in line with the latest sustainability trends, it boasts a smart shower with an automatic water supply system for efficient water consumption, solar panels, waste separation bins and a parking area for eco-friendly vehicles. The beach is equipped with approximately 50 comfortable sun loungers and a special area for relaxing right on the sand.

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